🛡️ Sherlocked Security – Brand & Executive Impersonation Watch
Defend Your Brand and Leadership from Online Identity Threats
📄 1. Statement of Work (SOW)
Service Name: Brand & Executive Impersonation Watch
Client Type: Enterprises, FinTech, Healthcare, Startups, Public Figures
Service Model: Continuous Monitoring + Takedown Assistance
Compliance Coverage: ISO 27001, GDPR, SOC 2, CCPA
Monitoring Types:
- Brand Name Abuse (Domains, Logos, Social Media)
- Executive Impersonation (Social Profiles, Email Spoofing)
- Phishing Kits & Fake Apps
🧠 2. Our Approach (with Visual)
🔹 Multichannel Brand Monitoring
🔹 Executive Persona Mapping
🔹 Fast Takedown Escalation Support
generate one Picture with AI with color code below
[Entity Discovery] → [Fake Profile Detection] → [Phishing & Spoof Monitoring] → [Real-Time Alerts] → [Verification & Evidence Collection] → [Takedown Coordination] → [Client Reporting]
Color Code:
- Discovery: #064d52
- Detection & Response: #8b0505
- Closure: #0f5c5a
🧪 3. Methodology (with Visual)
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[Kickoff & Onboarding] → [Executive Profile Mapping] → [Keyword/Domain Watchlist Creation] → [Monitoring Across Channels] → [Detection of Impersonation or Abuse] → [Evidence Gathering] → [Client Notification] → [Platform Escalation/Takedown] → [Continuous Monitoring]
Visual Color Flow:
- 🔹 Blue (Planning: #064d52)
- 🔸 Red (Detection & Escalation: #8b0505)
- ✅ Green (Closure: #0f5c5a)
📦 4. Deliverables to the Client
- ✅ Threat Watch Dashboard Access
- 🧾 Executive Profile Mapping Sheet
- 🧭 Monitoring Setup Documentation
- 📘 Impersonation Alert Report including:
- Platform or Channel
- Actor or Account Info
- Threat Type (Phishing, Spoof, Brand Misuse)
- Verified Evidence & Screenshots
- Impact Analysis
- Removal/Takedown Plan
- References
- 📊 Brand Abuse Heatmaps
- 📽️ Real-Time Alert Webhook/API Access (Optional)
- 🧑💻 Legal or Platform Takedown Advisory
- 🔁 Weekly/Monthly Status Reports
- 🎓 Final Executive Risk Certificate (on request)
🤝 5. What We Need from You (Client Requirements)
- ✅ List of Executives (name, photos, designations)
- ✅ Keywords & Brand Variations
- ✅ Official Domains/Social Handles
- ✅ Point-of-contact for Alert Escalations
- ✅ Brand Guidelines (for logo abuse detection)
- ✅ Access to abuse reporting channels (if any)
🧰 6. Tools & Technology Stack
- 🌐 Social Media Intelligence (SOCMINT) Platforms
- 🧠 AI-Powered Brand Abuse Detection
- 👥 Executive Persona Mapping Tools
- 🌍 Domain & Certificate Transparency Monitors
- 🔍 Phishing Kit & Spoof Site Detectors
- 📢 Abuse API Integrations (Meta, X, LinkedIn)
- ⚖️ Legal Template Kits for Rapid Takedown
🚀 7. Engagement Lifecycle (Lead → Closure)
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1. Client Onboarding 2. Persona & Brand Setup 3. Monitor Channels (Web, Social, Darknet) 4. Alerting & Verification 5. Takedown Execution (where possible) 6. Escalation Support (Legal/Platform) 7. Client Briefings (Weekly/Monthly) 8. Continuous Tuning of Watchlist 9. Final Risk & Trend Review
🌟 8. Why Sherlocked Security? (Our USP)
| Feature | Sherlocked Advantage |
|---|---|
| 🔍 Full-Spectrum Monitoring | From deepfake profiles to phishing domains |
| 🚀 Rapid Detection & Escalation | Alerts verified within minutes |
| 📘 Executive-Aware Reporting | Tailored to individual reputation risk |
| 🛡️ Legal Takedown Support | Standardized templates and advisory |
| 📊 Threat Heatmaps | Visual exposure tracking by channel and actor |
📚 9. Real-World Case Studies
🎭 Fake CEO Profile on LinkedIn Targeting Vendors
Issue: Attacker impersonated CFO to request invoices and wire transfers
Impact: Near loss of ₹1.6 Cr before detection
Response:
- Profile flagged and removed within 36 hours
- Vendor security awareness training
- Role-specific monitoring setup
🕵️♀️ Brand Abuse via Typosquatted Domain
Client: eCommerce Platform
Findings: Clone login page hosted on “sh0plify-login[.]com”
Action Taken:
- Domain registrar contacted
- Site disabled
- Legal takedown completed
🛡️ 10. SOP – Standard Operating Procedure
- Executive & Brand Information Intake
- Persona & Logo Mapping
- Set up multi-platform monitors
- Detect impersonations or abuse cases
- Triage by human analysts
- Send verified alerts to client
- Takedown coordination (if applicable)
- Weekly reporting
- Monthly strategic review
- Threat pattern analysis & updates
📋 11. Sample Brand & Executive Watch Checklist (Preview)
- Monitor social media for spoofed accounts.
- Scan domain registrations for typosquatting.
- Track app stores for fake or impersonating apps.
- Identify fraudulent ads or sponsored content.
- Alert on misuse of logo or brand assets.
- Monitor executive names across platforms.
- Engage with platforms for takedown requests.
- Correlate impersonation with phishing campaigns.
- Provide legal or PR escalation support.
- Deliver weekly/monthly impersonation reports.
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